Want to know more about SEO? What it is and how to use it for your business?
What is SEO?
Essentially SEO or Search Engine Optimisation is the process of optimising your website to make it more appealing to the search engines like Google, Bing, Yahoo, YouTube and many more. We have full time SEO experts that work with our clients to ensure the best possible positioning on Google and other search engines under targeted keyword searches!
So one of the most frequently asked questions our new clients ask us, is what On Page SEO, What is Off Page SEO and how are they different?
On page optimisation is all about ensuring your website is readable to the search engines. We like to use the example of a book to teach our clients. When you first pick up a book you read the title, table of contents, flip through the text and maybe read the synopsis on the back. On Page search engine optimisation is ways in which we make your website more appealing so Google can scan your site (exactly like a book) and understand what you are all about.
Off Page optimisation is another important part of getting your website found on Google. Google is essentially one big online popularity contest with the most popular sites being recommended more often. It is our job as search engine optimisation experts to ensure your website, in essence, gets more votes.
There are various ways in which we help your website climb up the search engine ladder. For more information on SEO and how it could benefit your practice, contact us today.
